Alex KalfayanSales Representative / Forest Hill Real Estate Inc., Brokerage
Illustrative image: a staged living room in a Toronto Victorian home

Selling

Sell for what your home is really worth.

The right price, meticulous preparation and a launch aimed squarely at the buyers your home suits best.

How Alex sells

From first visit to sold.

A price with reasons

Alex studies recent comparable sales, current competition and your home's strengths, then gives you a price range and the thinking behind it.

Prepare to impress

A walk-through with practical advice on repairs, decluttering and staging, so the home photographs and shows at its best.

Marketing that stops the scroll

Professional photography and video, floor plans, a polished listing on MLS® and through Forest Hill's network, and social media that puts the home in front of the right buyers.

Launch and showings

A clear plan for launch day, showings and feedback, with updates you can actually use.

Offers and negotiation

Whether it's one offer or ten, Alex compares price and terms with you and negotiates for the best overall result.

Sold, then closed

Conditions, deposits and paperwork handled with your lawyer through to closing day.

Photos and video

Professional photography and video that show the light, the flow and the features buyers pay for.

Social reach

Your listing shared with Alex's followers and Forest Hill's audience, with content made for phones.

Honest feedback

What buyers say after showings, and what to change if the market isn't responding.

Sellers

What's your home worth?

Share a few details and Alex will come back with a considered price range and a plan to achieve it.

Call AlexBook a showing